I'm in the process of finishing up a 1/35 Academy/MRC AH-1W right now. From what I understand, MRC made the original kit, which is reboxed by both Academy and Italeri. For some reason, the Italeri goes for $10 more than the Academy even though they're the same kit, minus the included decals I think.
It's a nice kit, easy build. I'm really enjoying this one.
I also picked up aftermarket decals from Two Bobs called Whiskeys In The Mix. Nice set, gets you decals for 8 different USMC Cobras.